Privacy Policy for Hearth & Crumb

Introduction

Welcome to Hearth & Crumb. We are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how Hearth & Crumb collects, uses, and shares information when you visit or make a purchase from our site, sign up for our baking classes, or interact with our services related to artisan cake baking, custom cake design, patisserie sales, specialty coffee and tea, and catering.

By using our online platform or engaging with our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect various types of information for various purposes to provide and improve our services to you.

Personal Data

While using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• Name (e.g., when placing an order, booking a class, or inquiring about catering).
• Email address (for order confirmations, class reminders, marketing communications, and customer service).
• Phone number (for delivery coordination, custom order discussions, or urgent communications).
• Billing and shipping address (for product delivery and invoice purposes).
• Dietary requirements or preferences (for custom cakes, catering, or baking classes).
• Transaction data (details about purchases and payments).

Usage Data

We may also collect information about how our online platform is accessed and used. This Usage Data may include information such as your computer's internet protocol address (e.g., IP address), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

How We Use Your Information

Hearth & Crumb uses the collected data for various purposes:

• To provide and maintain our service, including processing orders for cakes and patisserie, booking catering services, and managing baking class registrations.
• To notify you about changes to our service offerings.
• To allow you to participate in interactive features of our service when you choose to do so.
• To provide customer care and support related to our products and services.
• To provide analysis or valuable information so that we can improve our service and tailor our offerings.
• To monitor the usage of our service.
• To detect, prevent and address technical issues.
• To send you marketing and promotional communications about our products, special offers, and baking classes that may be of interest to you, based on your preferences.

Legal Basis for Processing Personal Data Under GDPR

If you are from the European Economic Area (EEA), Hearth & Crumb's legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Hearth & Crumb may process your Personal Data because:

• We need to perform a contract with you (e.g., fulfilling an order, booking a class).
• You have given us explicit permission to do so.
• The processing is in our legitimate interests and it is not overridden by your rights.
• For payment processing purposes.
• To comply with the law.

Retention of Data

Hearth & Crumb will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Hearth & Crumb will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to—and maintained on—computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Hearth & Crumb will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Business Transaction

If Hearth & Crumb is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Legal Requirements

Hearth & Crumb may disclose your Personal Data in the good faith belief that such action is necessary to:

• To comply with a legal obligation.
• To protect and defend the rights or property of Hearth & Crumb.
• To prevent or investigate possible wrongdoing in connection with the service.
• To protect the personal safety of users of the service or the public.
• To protect against legal liability.

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Hearth & Crumb aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

In certain circumstances, you have the following data protection rights:

• The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
• The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
• The right to object. You have the right to object to our processing of your Personal Data.
• The right of restriction. You have the right to request that we restrict the processing of your personal information.
• The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
• The right to withdraw consent. You also have the right to withdraw your consent at any time where Hearth & Crumb relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our service ("Service Providers"), to provide the service on our behalf, to perform service-related services or to assist us in analyzing how our service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Links to Other Sites

Our service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Please note, some of our baking classes may be suitable for children, but registration and payment for these classes must be made by a parent or legal guardian.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By mail:
  Hearth & Crumb
  315 Piccadilly Circus,
  City of Westminster,
  London, SW1A 9EN,
  United Kingdom