Hearth & Crumb: Artisan Cakes and Patisserie in London
Experience the heart of London's artisanal cake and patisserie culture at Hearth & Crumb. Discover our custom cake designs, handcrafted pastries, specialty coffee and tea, and expert baking classes—all delivered with attention to detail and culinary creativity in the city's vibrant hospitality sector.
Signature Artisan Cake Creations
Explore our range of signature cakes, crafted with premium ingredients and meticulous techniques. From celebration cakes to everyday treats, our cake experts blend tradition with innovation to deliver memorable experiences for every occasion.
Luxury Celebration Cakes
Multi-layered masterpieces featuring Madagascar vanilla, Belgian chocolate, and seasonal fruit compotes. Perfect for weddings, anniversaries, and milestone celebrations.
Artisan Daily Selection
Rotating collection of single-layer cakes, cupcakes, and individual treats made fresh daily with premium ingredients and creative flavor combinations.
Custom Cake Design for Life's Moments
Personalized cakes for weddings, birthdays, corporate events, and unique milestones. Work with our designers to create cakes as distinctive as your story, featuring elaborate decorations, dietary options, and tailored flavors.
Wedding Cakes
Stunning multi-tier wedding cakes featuring hand-piped decorations, sugar flowers, and personalized design elements. From classic elegance to modern artistry.
- Custom flavor combinations
- Intricate sugar work
- Dietary accommodations
Birthday Celebrations
Personalized birthday cakes that bring joy to every age. From whimsical children's themes to sophisticated adult designs, each cake tells your unique story.
- Character and theme cakes
- Photo printing options
- Size flexibility
Corporate Events
Professional event catering with branded cakes and dessert displays. Perfect for product launches, company anniversaries, and business celebrations.
- Logo reproduction
- Bulk ordering options
- Professional presentation
Modern Patisserie and Seasonal Pastries
Indulge in our patisserie selection: croissants, danishes, tartlets, and seasonal specialties inspired by London's dynamic bakery scene. Discover classic French techniques paired with local, seasonal ingredients to surprise and delight.
Seasonal Specialties
Fresh, seasonal ingredients sourced from local suppliers create limited-time pastries that celebrate London's changing seasons.
French Techniques
Traditional French patisserie methods combined with innovative flavors create our signature collection of croissants, tarts, and pastries.
Specialty Coffee and Tea Pairings
Savor curated specialty coffees and teas designed to complement our baked goods. Enjoy an elevated café experience with expertly brewed classics and creative pairings for the discerning palate.
Specialty Coffee
- Single Origin Beans: Ethiopian Yirgacheffe, Colombian Huila, Jamaican Blue Mountain
- Signature Blends: House espresso, breakfast blend, afternoon roast
- Brewing Methods: Pour-over, French press, cold brew, espresso
- Latte Art: Skilled baristas create beautiful designs in every cup
Gourmet Tea Selection
- Premium Teas: Earl Grey Supreme, Dragon Well green, Himalayan oolong
- Herbal Blends: Chamomile lavender, peppermint fresh, immunity boost
- Seasonal Specials: Spiced chai, summer fruit infusions, winter warming blends
- Perfect Pairings: Expert recommendations for tea and pastry combinations
Sustainable Baking and Local Sourcing
Committed to ethical practices, Hearth & Crumb emphasizes regenerative agriculture, eco-friendly sourcing, and sustainable baking methods. Our partnerships with local farms and suppliers ensure freshness and responsibility in every bite.
Local Farm Partners
Direct relationships with farms within 50 miles of London, ensuring peak freshness and supporting the local agricultural community.
Eco-Friendly Practices
Compostable packaging, energy-efficient ovens, and zero-waste initiatives that reduce our environmental footprint.
Organic Ingredients
Certified organic flour, free-range eggs, and seasonal produce whenever possible, promoting healthier choices.
Ethical Sourcing
Fair-trade chocolate, responsibly sourced vanilla, and partnerships with suppliers who share our values.
Baking Classes: Skills for Enthusiasts and Professionals
Join our interactive baking classes led by expert patissiers. Courses span beginner to advanced skill levels, covering artisan bread, pastry techniques, and cake decoration, with hands-on sessions for all ages.
Artisan Bread Workshop
Learn the fundamentals of sourdough, whole grain breads, and traditional shaping techniques in our comprehensive bread-making course.
- 4-hour intensive session
- Max 8 participants
- Certificate included
£85 per person
French Pastry Techniques
Master the art of laminated dough, choux pastry, and classic French techniques under the guidance of our experienced patissiers.
- 6-hour masterclass
- Max 6 participants
- Advanced level
£125 per person
Cake Decorating for Families
Fun, family-friendly sessions teaching basic piping, fondant work, and creative decoration techniques perfect for all ages and skill levels.
- 2.5-hour session
- Ages 6 and up
- Take home your cake
£45 per person
Private Catering for Events & Custom Dessert Tables
Transform gatherings with bespoke catering solutions—artisan cakes, pastries, and elaborate dessert tables for weddings, corporate events, and pop-ups. Impeccable presentation and customization for any theme.
Our Catering Services Include:
- Custom dessert table design and setup
- Wedding cake delivery and cutting service
- Corporate event pastry platters
- Themed party cake and treat packages
- Pop-up bakery stalls for festivals
- Custom packaging and presentation
Gluten-Free & Plant-Based Baking Innovations
Discover our specialized selection of gluten-free and plant-based pastries and cakes. These recipes cater to dietary needs, featuring thoughtful flavor development and contemporary baking trends.
Gluten-Free Delights
Our gluten-free selection proves that dietary restrictions don't mean compromising on taste. Using alternative flours like almond, coconut, and rice, we create textures and flavors that rival traditional baking.
- Popular Items: Chocolate almond torte, lemon polenta cake, coconut macaroons
- Dedicated Prep Area: Preventing cross-contamination
- Certified Ingredients: All flours and additives verified gluten-free
Plant-Based Creations
Innovative vegan baking that doesn't sacrifice richness or indulgence. Our plant-based selections use creative substitutions and techniques to deliver exceptional results.
- Egg Alternatives: Aquafaba, flax eggs, commercial replacers
- Dairy Substitutes: Oat milk, coconut cream, cashew butter
- Bestsellers: Vegan red velvet, chocolate avocado mousse cake, banana walnut bread
Japanese & Pan-Asian Bakery Specialties
Taste our innovative Asian-inspired baked goods: Japanese milk bread, mochi cakes, matcha tarts, and seasonal fusion pastries. Bringing London's global bakery trends to your table.
Japanese Classics
- • Hokkaido milk bread
- • Matcha roll cakes
- • Dorayaki pancakes
- • Mochi donuts
Fusion Creations
- • Black sesame croissants
- • Yuzu cheesecake
- • Red bean Danish
- • Ube purple yam tarts
Our pastry team trained in both traditional European techniques and authentic Asian methods, creating unique flavor profiles that celebrate London's multicultural food scene.
Client Stories & Community Accolades
Read testimonials from satisfied customers, highlights from industry awards, and case studies from successful events and collaborations. Our commitment to quality and community earns regular acclaim across London.
Perfect Wedding Cake
"Hearth & Crumb created the most beautiful three-tier wedding cake for our special day. The lemon elderflower flavour was divine, and the sugar flowers were absolutely stunning. Our guests are still raving about it months later!"
Outstanding Baking Class
"The French pastry workshop exceeded all expectations. The instructors were patient and knowledgeable, and I finally mastered croissant lamination! The small class size made it feel very personal and professional."
Corporate Event Success
"Hearth & Crumb catered our company's 25th anniversary celebration. The dessert table was the highlight of the evening - beautifully presented and delicious. Their attention to detail and professionalism was impeccable."
Daily Coffee & Pastry
"My morning isn't complete without stopping by Hearth & Crumb for their incredible almond croissants and perfectly brewed flat white. The staff remember my order and always greet me with a smile. It's become my daily ritual!"
Gluten-Free Excellence
"As someone with celiac disease, finding quality gluten-free baked goods in London can be challenging. Hearth & Crumb's chocolate almond torte and coconut macaroons are absolutely divine - you'd never know they're gluten-free!"
Family Birthday Magic
"They created the most amazing unicorn cake for my daughter's 7th birthday. The attention to detail was incredible, and the vanilla sponge with berry filling was delicious. The birthday girl was absolutely thrilled, and so were all the parents!"
Customer Satisfaction Rate
Custom Cakes Created
Corporate Events Catered
Meet the Hearth & Crumb Team
Get to know our skilled bakers, patissiers, and hospitality professionals. Learn about their culinary backgrounds, artistic inspirations, and dedication to service excellence in London's competitive food scene.
Elena Martinez
Head Patissier & Owner
With 15 years of experience in prestigious London kitchens and formal training at Le Cordon Bleu Paris, Elena brings both classical technique and innovative flair to Hearth & Crumb. Her passion for sustainable baking and local sourcing drives our bakery's ethos.
Specialties: Wedding cakes, French pastries, artisan breads
James Thompson
Senior Baker
James discovered his love for baking during university and never looked back. After apprenticing with renowned London bakeries and mastering sourdough techniques, he joined our team to lead our bread program and teach artisan baking classes.
Specialties: Sourdough, whole grain breads, baking education
Yuki Tanaka
Pastry Chef
Born in Tokyo and trained in both traditional Japanese confectionery and European patisserie, Yuki creates our unique Asian-inspired offerings. Her innovative fusion pastries have become some of our most popular items among London's diverse food lovers.
Specialties: Japanese pastries, matcha desserts, fusion creations
Contact & Book Your Experience
Connect with us to place an order, request a custom cake, book a class, or plan an event. Reach us at our Piccadilly Circus location or through direct email or phone line for prompt and friendly service.
Visit Our Bakery
315 Piccadilly Circus
City of Westminster
London, SW1A 9EN
United Kingdom
+44 20 7946 0876
info@ventrix9x.sbs
Mon-Fri: 7:00 AM - 7:00 PM
Sat-Sun: 8:00 AM - 6:00 PM
Extended hours for special orders